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Product listing ads is a type of ad format in AdWords. PLA is one of numerous AdWords advertisement expansions and is utilized to directly advance product on googles SERPs. It is a supported connection format offered by Google AdWords. A product listing advertisement incorporates product picture, cost and trader name and shows up when a query is asked by a user on the web. Initially PLAs were free and could be made from Google Merchant Center account without having the need to create an AdWords account. Now, product listing advertisements are chargeable and are overseen from an AdWords account while still being created in Google Merchant Center. To get to PLAs, AdWords clients must have a Google Merchant Center record from which Google recovers components expected to create promotions.

We utilize Google Shopping and product listing advertisements reciprocally. They mean the same thing Google's paid shopping advertisements program, which comprises of Google Shopping policies, Google Merchant Center dashboard and the Product Listing Ads reporting in Google AdWords.

Product listing ads can also be charged for each click (CPC). These promotion show up on google search pages typically on the site. Now, there is a dedicated tab feature to visit Google Shopping and compare various product listing ads. Product listing ads are most recognizable in that they feature a product picture and are custom made towards product and product classes.

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